The 20-year Development Plan for Bangkok Metropolis (2018-2037) includes Strategy 6: Bangkok as an Economic and Learning Center.

According to Supporting Strategy 6.2: Bangkok as a World’s Destination, it is a combination of original strategies to turn Bangkok into a world’s tourism hotbed and also a business hub, which is central to innovation and culture. The strategies are adjusted to respond to the changing tourism. In addition, advanced technologies are employed to ensure safety, standardize Bangkok tourism service, and gain trust among tourists. Likewise, necessary facilities are provided to accommodate all groups of tourists, including the disabled and senior citizens. Creative public relations and Bangkok tourism staff potential development are also required.

Next up is Supporting Strategy 6.3: a City of Conferences and Exhibitions. The strategy is partly revised in the aspect of establishing network partners and collaborating with the government and private sectors to turn Bangkok into a center of conferences, exhibitions, road shows, and trade shows to motivate employees with extrinsic rewards (MICE) so that they perform their duties in a more effective manner, resulting in concrete operation.

As a result, Strategy 6: Bangkok as an Economic and Learning Center, aims to primarily implement technology, database management systems, and coordination with network partners to promote Bangkok to be recognized as an economic, commercial, investment, cultural, convention, and learning center in Asia, with conferences and exhibitions that are regionally and universally acceptable. The main strategies are as follows:

1) Strategies to develop mobile applications to ensure safety among tourists;

2) Strategies to arrange tourism activities to accommodate all groups of tourists, with no exception to the disabled and senior citizens;

3) Strategies to develop tourism data management systems to accommodate tourists at the global level, allowing Thailand to proudly sit top among its Asian and Southeast Asian rivals;

4) Strategies to promote local products through domestic and international road shows and trade shows;

5) Strategies to revive tourism resources and tourist attractions so that they accommodate tourists in an effective manner;

6) Strategies to provide information about historical sites in each district, especially renowned old neighborhoods;

7) Strategies to contextualize and promote the organization, technically known as corporate branding, as well as Bangkok’s marketing;

8) Strategies to develop internal and external tourism personnel to equip them with knowledge and understanding to properly carry out their duties;

9) Strategies to join hands with relevant organizations to hold conferences, exhibitions, road shows and trade shows to offer staff incentives as a way to motivate them to be dedicated to their work (MICE).

For more information: https://webportal.bangkok.go.th/public/user_files_editor/130/BMA-developmentplan/P20ys_rivise.pdf

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